I was reading an article the other day about the uphill battle that many small business owners face fighting for business against larger, better funded competitors.
It got me thinking, being a small business ourselves, how we have overcome these problems.
I looked back at the marketing strategy we put into place when we first launched Psy-Web’s Online Business Websites. We were working to a budget and decided to use the system we were going to launch to do most of the work for us!
Psy-Web’s Online Business Website comes with an excellent email marketing suite allowing users to send as many professionally designed HTML emails as desired. Being part of a larger business solutions company, we had an existing customer base we could market to and so we utilised our own facilities to gain more business for ourselves!
We sent the emails, and before we even got around to following them up we were receiving phone calls and contact forms through our website asking us for more information! Great result!
After speaking to the customers who had enquired, we then used the email marketing suite’s analytical reporting to gage interest from customers we had emailed but not heard from.
The reporting shows you how many times the customer has opened the email, which links they have clicked on within the email and the times and dates of all these actions.
One recipient had clicked the contact link a couple of times but we had never heard from them, just one quick phone call to the customer explained that they were very interested in the Online Business Website but had been interrupted with customer calls on the 2 occasions they had tried to contact us and then they simply forgot. That particular customer no longer has the same problems; he now takes most his enquiries through his Online Business Website allowing him to complete tasks with less disruption.
Psy-web Online Business Websites are available to suit most budgets, whether you are looking for just the Email Marketing Suite to add to your existing site or a Bespoke Ecommerce Site built for you we are sure we can help. Get in touch today to discuss how we can help YOUR business DO business.
In this climate, smart marketing is a thousand times better than deep pockets.
Garnering awareness and acquiring customers is one of the great challenges of building a business. It is so important that there is an entire business discipline dedicated to this - known as marketing! 
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